We approach programming from a sound foundation in marketing and research.
We began by programming online research campaigns and writing code to automate SEO within e-commerce sites. We were one of the first to use video in research but more pertinently to use social media to encourage and reward participants.
Working with design agency clients we began to help them structure web sites based on our understanding of consumer research. The architecture we created delivered sales and also had a huge effect on search optimisation. One of the first sites was built to promote a 250,000 product catalogue in the US electronics industry, within weeks overtaking each competitor to reach the number one spot on all key search engines.
Now you’d probably expect us to talk about the programming languages we specialise in and the years of coding experience we have, and we will come to that, but first we’d like to mention our approach as we think it is something that makes a huge difference to the outcomes we achieve.
We approach programming from a sound foundation in marketing and research. We believe we fill a niche that fits between marketeers, web designers and coders, by introducing an understanding of both capability and objective.
What we mean by that is we are able to interpret a brief to get the coder deliver more. We can talk to you or your designers not just about the issue at hand but how to incorporate the new work to enhance customer experience or any other factor that is important. And we can identify real opportunities before we begin.