nickruskin.com - programming and digital project management - London 020 7871 3626

86-90 Paul Street, Shoreditch
London EC2A 4NE
Tel: 020 7871 3626

optimising your digital space

We help to make the most of your online presence and opportunities.

 

Our SEO consultancy provision is based on an understanding of how SEO works, a belief in the aims of search engines and their commitment to us, all of us, their customers, to deliver the search results we want. And also our experience of delivering excellent search rankings through a mix of good programming, customer orientated content and sound research of key words and strategy.

 

We take a realistic view of the speed of changes in SEO and don’t take risks with links and over use of key words. We know it’s much harder to clear penalties and that a change in algorithm can make a huge difference almost overnight, but reversing that process is anything but quick.

 

SEO strategy based on research and genuine content provides the visitor with something they recognise, no need to hunt amongst the links and key words for the info you want. It offers a genuine user experience and allows for greater flexibility to explore niches and concentrate on locality, the very factors that will drive a business through SEO.

 

We recommend using good, honest inbound links where possible. Start with the basics, chambers of commerce and trade bodies, always look for relevance, and then work toward more elusive recommendations, but always genuine and earned. Use PR to get coverage and encourage testimonials wherever possible and combine with social media to build your presence.

 

Rosie's Rainbow - nickruskin.com
Donate - Rosie's Rainbow Charity - Berkshire
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Landing page - Carpets and Flooring Fleet - Hampshire
McConnell Optometry - nickruskin.com
Booking call to action - McConnell Optometry - Warwickshire

Once a potential customer has found your site, you can decide what you would like them to do.

 

Just as there are a range of strategies for getting found, there are strategies for encouraging the visitor to take the next action you’d like them take. And as you’re quite likely to have different types of visitor, you may want to guide them in different directions.

 

This is where inbound marketing comes in. We code promotions and offers with calls to action to encourage your visitor respond, be it with a direct sale, Facebook like, or newsletter signup.

We’re looking to create opportunities throughout a site, and as we do, we can test responses to better learn what the customer is looking for. And build more and better defined data on them, as the better we understand them, the better we can meet their need.

 

Your marketing, social media, PR and site can work together to build leads. And within the site, we can direct targets to the right lists and encourage them join. Combine the data with promotions leading to specific landing pages and we begin to really focus their attention.

 

It might sound a process of leading the customer to purchase, a harder sell than they may have wanted but that would only be down to presentation. Used properly it’s a listening process, and at each juncture we give the visitor choices and ask which, if any, route they’d like to take, we learn from that and take them closer to their goal.

 

That can mean taking them to the offer they really want in as few steps as possible. It can mean rewarding a step such as a quick like on Facebook, or a follow on Twitter, to gain a small discount or future promotion.

 

All the time, we’re looking to firm the relationship and encourage trust and once they’ve made their decision and purchased, awarded that big contract or whatever, we still need to look after them and hopefully encourage them as ambassadors for others through testimonials and reviews.

 

So the process continues, taking visitor to customer to feeling a valued customer.

NickRuskin.com

86-90 Paul Street, Shoreditch,
London EC2A 4NE

020 7871 3626

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