Generally a good coder writes efficient code that he/she thinks will achieve what you are looking for.
We approach programming from a sound foundation in marketing and research. We believe we fill a niche that fits between marketeers, web designers and coders, by introducing an understanding of both capability and objective.
What we mean by that is we are able to interpret a brief to get the coder deliver more. We can talk to you or your designers not just about the issue at hand but how to incorporate the new work to enhance customer experience or any other factor that is important. And we can identify real opportunities before we begin.
Generally a good coder writes efficient code that he/she thinks will achieve what you are looking for. He/she will write it so that you can further develop it but also that your outlay will be minimised. And to do the latter he/she probably will use existing plugins to save time and cost. All of which should sound pretty good.
But we like to take it further, and to do that we step back and look at the brief a lot closer. We look at the customer experience and how they are likely to use the full site and we see where we can share and speed up functionality, enhancing any aspect where there is a real benefit to be found.
We’ve taken well coded sites from 10 second loads to 3 just by looking wider and harder at the real objective – in that case to deliver more sales and a better customer experience.
And whilst that sounds expensive, it need not be.