NickRuskin.com is at its core a programming company dedicated to improving, and fixing websites – we’re also very good at helping you manage and optimise your digital space.
We started in New York and come from a corporate and brand identity, market research and production background … and we have our own programmers which makes us digital project management consultants with a difference. We’re also a little code obsessed. And as any digital project requires an understanding of both capability and objective, that’s probably quite good. We offer a breadth of skills, we’re quite small, we’re personable and flexible and above all accountable.
This allows us to step in and sort an issue efficiently and cost effectively on an existing site, which we are happy to do – that’s our bread and butter. But also to step back and look at the underlying performance and opportunities a business has in its online presence and identify how to improve and optimise that.
We have a team of highly skilled programmers and application developers in India with whom we’ve worked daily for six years and are also supported by specialist freelance programmers, writers, designers and consultants, as required. Most of these are US based. We are London based, and staying so, but are also starting to expand back into the US and will be in Boston, Seattle and Portland regularly, as well as Mumbai.
The reason? Partly because we worked for a New York ad agency for years and feel comfortable with an american business approach and partly because we like the US and UK. We’re not big enough to work with huge companies and don’t see that as our market but we do like to work on projects where there is a genuine determination to succeed and that makes us selective on the projects we take on.
Concentrating on two regions where we like to be makes sense, it gives us more opportunities to find companies where the fit is perfect and allows us bring wider experience and ideas to each. We combine and share skills and contacts too, and because the bulk of our coding is managed by us but produced in India, our charges are very competitive.